YOUR PROJECTS, My ROLE
Big-picture, this is what I do
Much of the below intertwines like a litter of puppies. Often interchangeably named puppies!
Branding for people or companies (aka personal branding, brand personality development, or rebranding)
Content strategy
Content creation, including web content development
Content marketing, digital marketing, and print marketing
Copywriting for print, web, or apps (aka UX writing)
Experiential marketing
Presentation development
Zoomed-in, these are common results
In alpha order
1-sheets, app copy, B2B marketing, B2C marketing, banner ads, blog posts, brochures
Case studies, conference banners and booths, demand generation campaigns, direct mail
E-commerce copy, email campaigns, employee/employer brand communication materials
Feature stories, general interest stories, immersive web stories, infographics and information design, interviews, leadership bios
Newsletters, nurture campaigns, point-of-purchase, presentations, print ads, product videos
Social media tweets or blurbs, testimonials, training manuals, UX copy, web promos, white papers
Head straight to my portfolio, or sneak a peek below
“I hired J Scheflen Creative to market my small business. Specifically, Jen helped me to establish a brand that brought my personal qualities and business goals into alignment. Her work is personalized, professional, and powerful. In a short amount of time, we built a foundation for communicating clear and authentic messaging that works for the website, customers, and other professionals. I am thrilled with the results: my business is growing AND it’s moving in a fulfilling direction.”
