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![Circumference [series]](https://images.squarespace-cdn.com/content/v1/5813a273c534a559f64a512d/1477882536751-EWWXJSGXMYV5WKJGVJFI/Circumference1.jpg)
![Circumference [series]](https://images.squarespace-cdn.com/content/v1/5813a273c534a559f64a512d/1477882536759-9E8ND14FF2IE008IKJ03/CircumferenceALTbikes.jpg)
![Interaction [series]](https://images.squarespace-cdn.com/content/v1/5813a273c534a559f64a512d/1477882539699-ONEINX7G85HFCGZO1FQ4/Interaction3.jpg)
![Interaction [series]](https://images.squarespace-cdn.com/content/v1/5813a273c534a559f64a512d/1477882541145-WOGXN19EC1833CR5XX47/Interaction4.jpg)
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Anticipation [series]
1st essential: inspire curiosity
2nd essential: make interaction the goal
Circumference [series]
Circumference [series]
Interaction [series]
Interaction [series]
You say patina, I say pa-tah-ah
3rd essential: evaluate regularly (and ditch deadweight!)
4th essential: serve and delight
The beautiful interruption
5th essential: enjoy successes